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Thursday, 16 December 2010

Definite Location


We have decided to film outside Northwick Cinema for the first part of our film, as it has a classy jazz - style look that were aiming for. This isn't to say however, that we will film inside, as that is near-enough impossible due to filming restrictions.
After watching "Manhattan"'s title sequence, we were inspired by the
outside shot of the Manhattan sign on the side of a building, similar to that of Northwicks.'


Possible Locations

Northwick theatre
This is Northwick theatre, made in 1922 so it is perfect by giving of the old effect and it's easy to access.

Huntingdon Hall









Huntingdon Hall, Worcester is a fantastic 'old fashioned' venue, this would be great to film at as it's such a historical and popular venue.


The Swan theatre
The swan theatre has a professional stage and will look very slick though the camera giving our project a classy feel, this would be a great place to film at.

Health and Safety: Lighting

I have received a health and safety brief from my teacher to use the cold lights that my college can supply. We are debating in using these lights because we want to film in a theatre and the lighting would be provided. We were informed about how to dismantle the lights, and how to safely place them on a tripod and the measures of keeping people away from the wires.

Props

These are the items were planning on using, with a table showing cost and source.

Individual Prop use:



We are clothing our main and only character in a pin strip suit very similar to this one. We chose a suit as it connotates a gentleman and manners, traits that we don't want associated with our protagonist. Therefore a suit will confuse the audience and disguise his true character. We will also include a small rose within the chest pocket of the suit.

We are getting 4-5 half mannequins as props on the stage. Although not life like, when placed with clothes will be adequate.
We also need old clothes to dress the mannequins to make them seem more human.
We are using a full size mannequin which is going to be dancing with the character.

A record player like the one shown is going to used to play the music and set the classical theme.

Why we don't need a script.

In our opening sequence it does not require a script because we chose not to use dialog but instead we use the classical music to show a classy and sophisticated representation of the character. So a detailed dialog is not required as there’s no communication between characters.

Time Management


On December 1st we posted the time management sheet that we created on Outlook Web App and included every detail of our project that needs completing in a certain date to have full organisation on our project. We have included the idea process, the final research summary and research into target audience. Also finding a location, writing a script, finding props and performers, and completing a story board.

Target Audience Profile

The age group of our target audience is 25 - 50, as we researched that mature audiences would relate closer to the themes present in our title sequence (Regret, Loneliness, Heartbroken, Anger), than those below 25 would. Not only based on asking members of our demographic, but studying user data for Se7en at http://www.imdb.com/title/tt0114369/ratings allowed us to see that the majority of those viewing Psychological horrors were over 18 and were mainly male, with their viewings of 207, 562 far outnumbering 32, 110 females who posted user ratings. This was surprising and caused us to reflect on our film, and consider how to appeal further to the populated male audience. Steven Casey Murray, is 'Bellaonline's horror film editor, however and believes "Horror films cross gender-boundaries because they deal with the primal emotion, the basic instinct in all human beings - fear". We decided to aim to keep our film appealing to both genders, as alienating certain gender audiences is not necessary in horror, in comparison to age.
Our target audience are intelligent, mature and experienced. They realise the complications that love can cause, and the problems it can create. They prefer well thought out, sensual and deep meaning film rather then the 'jumpy', 'blood and guts' horror often associated with a teen audience. They realise the disturbing effect objects such as clowns and empty locations can create, and realise that subverting traditional connotations is an effective form of 'horror'. Understanding light in film, they realise the strengths of using black and white in horror, but are welcome to all aspects of colour.
Their interests are reading and watching films that are not always advertised and marketed but are more obscure, discussing the message behind films.

Mood Board: Anonymous Responses

Male : 29 Years of Age
1. The image evoke Fear and Angst. Something hidden and dark.
2.I find all of the images shown disturbing, particularly the clown to the left, as it subverts the traditional meanings of clowns as happy, and instead portrays them as deceiving and hiding and that they might be fighting internal emotional conflict.
3. I don't know.
4. Yes, black and white is often used in film as light is more subjective than colour.

Female : 43 Years of Age
1. I think the pictures are quite spooky and sad.
2. The images are sad more than disturbing, and the top left picture of an empty warehouse is almost the exact same location of my recurring nightmare.
3. Well I find the pictures quite disturbing, but I don't think children would do so really, as they probably wouldn't understand what's 'so scary' about a clown and an empty warehouse .
4. I think colour would give the same effect quite honestly.

Male : 48 Years of Age
1. Creepy pictures! Although I don't find the withered rose scary!
2. The most disturbing image to me is either the dead body at the bottom, or the x-ray of broken hands.
3. I think kids would find them quite disturbing, but I wouldn't show my child these pictures!
4. Darker pictures do seem to be more emotive than colour, but colour can sometimes be pretty powerful. I think only colour would work well with the clown, for example.

Tuesday, 14 December 2010

Mood Board: Facebook Response

Mood Board : Response Summary


I believe the mood board we created reflected the 'feel' and obviously the 'mood' of our film. When creating the mood board we wanted to use three types of images, gather the response of them from our target audience, then either implement them, modify them, or remove them from the final title sequence. This would allow us to make our two minutes of film suit our target demographic (25 -50)
One group of images used was that of landscape shots, particularly those which con notate fear and loneliness. The warehouse image, (top-left), had a particular response from a 43 year old female, who interestingly stated that the warehouse is a common location of her "reoccurring nightmare". Other members of our demographic didn't respond to the landscape images as much as others, but such comments almost confirm that a location for filming like a warehouse could represent a 'nightmare' and something sinister, which hopefully would reflect both our protagonists character and the deeply unsettling scene of the title sequence. This may mean that we change our location from a theatre to such a warehouse.
Another of the group images we used were 'repulsive' and supposed to test if it incited disgust among the target audience. Suitably, only one of the 6 questioned felt one of these group images to be the most disturbing: "The only disturbing one would possibly be the bottom one as it looks like the body of a child." (Below). The target audience opinion is therefore reflected in the lack of attention to this group of images, which included rats, broken bones and a withered rose, and the response in the comments. We predicted such a response, as our target audience is based around those who's attention is not gained by 'sick' images, but by odd objects that subvert their traditional meaning.
This subversion of meaning was most prominent in our final group of images located on the mood board, and the most critical to the success of our film. We used images such as a child behind a cracked mirror and hiding behind a plain mask, also a picture of a clown's face, smiling cheerfully in the background (Bottom). Many of our target demographic found this image to be the most disturbing, one saying "it subverts the traditional meanings of clowns as happy, and instead portrays them as deceiving and hiding and that they might be fighting internal emotional conflict." Another stated when asked 'which is the most disturbing image?' that it's "the clown in particular". These comments from our target audience suggest that masked characters, particularly clowns, when subverted are especially disturbing, with 4/6 asked agreeing so. We feel this also supports our decision to aim our film at an older, more mature audience. When asked what age would find the images on the mood board most disturbing, many responses believed that a younger audience couldn't relate to the feelings of "hurt" that the images and our film reflect, as many haven't experienced great degrees of it in childhood. A 43 year old female stated in her response "I don't think children would do so really (find them disturbing) as they probably wouldn't understand what's 'so scary' about a clown". This has encouraged us to explore the use of masks in our final production.

Overall I believe the mood board we created was a good means of testing our target audience's response to the 'feel' and emotions our film is hopefully going to successfully portray. The images appeal to the majority's taste in horror (5/6), rather then the 'jumpy' and 'gory' shock horror films associated with teens.

Mood Board: Facebook Research



Saturday, 11 December 2010

Genre research summary

For the research, i studied two films which do not entirely share the same genre. "Apocalypse Now" & "Se7en" are not usually linked to one another, but i found the physcological elements behind them, and the producers means of portraying this, to be extremly helpful in creating ideas for our own film.

Titles -

In "Se7en" the font was tailored and made for the film and nothing else. The effort that the art design producers put into the title sequence is obvious, with raw, scruffy & white scar-like font clearly visible against it's jet black backdrop. The titles lurched in timing with the soundtrack, creating an effect of unease. In complete contrast, "Apocalpyse Now" has absolutely no special fonts, or tension created by titles, because their are none! This was a purposeful move, said Coppola, to make the on - screen events appear more realistic, and in turn affect the audience greater. This influenced the titles for our film, as we have decided to use a striking font against a black blackround - in similar fashion to "Se7en". We will use a red, bold and complex style of font against a black curtain, however, as it relates to our presentation of our central protaginist much like Cooper does for John Doe in "Se7en"'s titles.

Music -
The soundtrack for 'Se7en' fits the film, and it's genre perfectly. The screeching ambient non diegetic sounds remixed to the Nine Inch Nails track 'Closer', reflect the chaotic nature of John Doe. The use of a musical score in the title sequence of a psychological horror is common in the film industry, as in Physco - where the score provides a building tension through the progressively louder orchestra. http://www.youtube.com/watch?v=Tek8QmKRODw

"Apocalypse now" uses a track titled 'The end' by The Doors. We wish to emulate this unique, unconventional type of music in our titles, as it creates a feeling of confusion amongst the audience. For example, we will be using a classical diegetic score from an on-set record player. Possibly 'Swan Lake' by Tchaikovsky.

Character -

The character of 'John Doe' is barely presented in the Title sequence of 'Se7en', even though he is the central protaginst of the clip. No physical features are revealed, apart from a hand twisting
mysterious instruments, which create a sense of intrigue and mystery. In "Apocalypse Now", however, an important male character is projected in the left third throughout the majority of the sequence, to highlight his importance for the following film.

We decided to twist the elements governing both of these title sequences, and we will probably reveal the protaganists identity only towards the end, with it being hidden before-hand. We chose this because it brings the better elements for our genre out of the two contrasting ideas.

Mise en scene -

Again, a huge contrast can be drawn between the two titles sequences, with "Apocalpyse Now" containing huge explosions on-set with mutiple, expensive props such as helicopters.

However,
in "Se7en" the on-stage props are minmial, and all represent something of the character, which in that film's case is 'John Doe'. For exaample, diaries and books are seen - connoting intelligence and articulation, which are juxtapositoned with disgusting images which distort the viewers opinion. Our character is established through a mix of both - yet we are restricted in both the quality of props for "Se7en" and the funds for those in "Apocalypse Now".


Narrative Code -
Our narrative code is based upon a quick succession of close ups to increase drama and tension, but also long takes to let the viewer understand the context of the titles. Both of these elements are in both film's title sequences. "Apocalypse Now" includes a long track in a right direction. This is to allow the audience the ability to 'absorb' the film's surroundings. However, in "Se7en" the idea of fast, rapid succession of slides
through editing later, creates a intro sequence of uncertainity and insecurity. As a normal image such as an identity-disguised photograph distorts into something else entirely, creating unease in the viewer.

Overall, both film title sequence's provide a great deal of generic expectations, which serve to both fulfill narrative expectations from the reader, but also serves to disturb and shock - usual occurances in titles. Many ideas have been gained to be placed into our own film from the detailed analysis I carried out on both, and many ideas mentioned here will most likely put across into the final production.

Ideas for Film 2

So we've decided to go for a theatre setting. An idea in our heads has come about of the structure of the film, but nothing is set in stone and we'll be open to bringing in new ideas. At the moment were using a theatre to connotate the main protaginist in the title sequence as a dramatist, and from this stemmed the idea of using a spotlight for lighting.
We headed across college to the the textiles rooms to see if they had any abstract materials we could use, and we came across mannequins - an object that can easily be twisted to become disturbing to our audience.
Friday's media lesson we had a look at the actual setting up of lighting equipment, learning the requirements needed to successfully and safely use such gear. We made sure we were capable and dismantiling the light after use, were able to place colour filters over and could ensure the tripod was secure and the wiring to the mains was safe.