Target Audience Profile

The age group of our target audience is 25 - 50, as we researched that mature audiences would relate closer to the themes present in our title sequence (Regret, Loneliness, Heartbroken, Anger), than those below 25 would. Not only based on asking members of our demographic, but studying user data for Se7en at http://www.imdb.com/title/tt0114369/ratings allowed us to see that the majority of those viewing Psychological horrors were over 18 and were mainly male, with their viewings of 207, 562 far outnumbering 32, 110 females who posted user ratings. This was surprising and caused us to reflect on our film, and consider how to appeal further to the populated male audience. Steven Casey Murray, is 'Bellaonline's horror film editor, however and believes "Horror films cross gender-boundaries because they deal with the primal emotion, the basic instinct in all human beings - fear". We decided to aim to keep our film appealing to both genders, as alienating certain gender audiences is not necessary in horror, in comparison to age.

Our target audience are intelligent, mature and experienced. They realise the complications that love can cause, and the problems it can create. They prefer well thought out, sensual and deep meaning film rather then the 'jumpy', 'blood and guts' horror often associated with a teen audience. They realise the disturbing effect objects such as clowns and empty locations can create, and realise that subverting traditional connotations is an effective form of 'horror'. Understanding light in film, they realise the strengths of using black and white in horror, but are welcome to all aspects of colour.
Their interests are reading and watching films that are not always advertised and marketed but are more obscure, discussing the message behind films.