Distribution consists of delivery, advertising & marketing. In a market dominated by the major studios, film has become a medium in conflict between independent creativity & artistic approach, against profitable mainstream 'blockbuster' cinema.
Achieving public interest in independent film is increasingly difficult due to the structure of film distribution. Worth $60,000,000,000 annually, the 'majors' of;
etc., reap the rewards of their dominance spanning all aspects of film; production, distribution and exhibition. This is called being vertically integrated, and is the reason behind the major studios large margins, as they are able to both produce and distribute film - controlling then which are exhibited and through what distribution window the films are published. (be that DVD, Terrestrial or Satellite TV).
As a low-budget psychological horror, my title sequence would be better aimed at the independent market where less professional effects and lower production quality are accepted as an inevitable flaw. This would allow our target audience, that of mature adults, to experience our film from an independent cinema, hundreds of which exist across the UK such as the in Birmingham, in comparison to the Major's run studios across the states . However, distribution of my film could be aided by viral marketing, an advertising form that has become increasingly more popular even by mainstream cinema. Richard Gale uses his YouTube account, to advertise and popularise his short films. This is because YouTube is one of the most viewed website on the Internet and open to a large audience, giving a video a higher chance of success then through a smaller distribution window.
I think I could make use of YouTube here, releasing my film onto YouTube is not enough alone however. Correct tags and knowing more popular YouTube users for referencing us would create a greater chance of success, perhaps creating my own website simply teasing images would be a form advertising I could explore, as used before by 'Cloverfield'.
Made with a budget of only $320,000 however, and grossing $47,000,000, John Carpenter's 'Halloween' is a title that managed to establish itself as a dominant force in the industry down to Carpenters willingness to create an independent film, but use the majors' ability to successfully distribute it across the market resulting in great success for both parties. This is the path i would follow when distributing my film, because i feel distributors would be willing to increase the own credibility by releasing an independent film that challenges conventions of films they would usually release, particularly in my film's genre.
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